Ninjas in Pyjamas
Ninjas in Pyjamas (NIP) is a professional Esports organisation based in Sweden, that was formed in June 2000. They are best known for their Counter-Strike teams. Aside from Counter-Strike, the organisation has teams in Valorant, Rainbow Six Siege, FIFA, and League of Legends.
- Branding & Logo Animation.
- Introduction videos (General, Casual formats, Backstage).
Patrick Strack (from NIP) → Project Manager
Nicolas Dorey → Motion Designer
Simon Björck (from NIP) → Graphic Designer
Video producer for NIP Gaming, Patrick Strack, came to NicoMotions with the aim of rebranding the organization with a brand new look and feel.
Transitioning to esports and media production – their new branding must carry that transformation into the future.
Below is a collection of introduction videos that NicoMotions was tasked to create.
More about the results.
“The first day was rough” she admits, but says that as time passed and the logo was displayed in more contexts — on jerseys, in actual games — she started to receive more positive feedback from fans. While other organizations may have struggled with the initial blowback, Bonnell doesn’t think that will happen with NIP.
“First they’ll be ridiculed,” she says, “then they’ll be revered.” - The Verge
NicoMotions's work with Ninjas in Pyjamas is actively giving context to the organisation's new goals.
Seeing how the esports community generally reacts to rebrands, the product of our collaboration definitely looks like it's growing on fans.